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The Three Faces of Consumer Promotions
10 references·16 citing·49 second hop
The Three Faces of Consumer Promotions (2004)The Three Faces of Consumer PromotionsFree Gift with Purchase: Promoting or Discounting the Brand? (2004)Free Gift with Purchase: Prom…A Meta-Analysis of the Impact of Price Presentation on Perceived Savings (2002)A Meta-Analysis of the Impact…Framing the Deal: The Role of Restrictions in Accentuating Deal Value (1997)Framing the Deal: The Role of…Do Coupon Expiration Dates Affect Consumer Behavior? (1994)Do Coupon Expiration Dates Af…The Influence of Anticipating Regret and Responsibility on Purchase Decisions (1992)The Influence of Anticipating…Consumer Price and Promotion Expectations: An Experimental Study (1992)Consumer Price and Promotion …Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability (1991)Implicit Price Bundling of Re…Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay (1991)Effect of Dealing Patterns on…Reference Effects of Price and Promotion on Brand Choice Behavior (1989)Reference Effects of Price an…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Factors affecting customer satisfaction on online shopping holiday (2021)Factors affecting customer sa…Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect (2018)Effects of price discount on …Price Promotion for Emotional Impact (2014)Price Promotion for Emotional…Package size and perceived quality: The intervening role of unit price perceptions (2013)Package size and perceived qu…Consumer response to uncertain promotions: An empirical analysis of conditional rebates (2013)Consumer response to uncertai…How Naive Theories Drive Opposing Inferences from the Same Information (2012)How Naive Theories Drive Oppo…An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts (2012)An Investigation of the Effec…The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions (2011)The long‐term effects of sale…Effects of Construal Level on the Price-Quality Relationship: Table 1. (2011)Effects of Construal Level on…The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour (2008)The moderator effect of monet…A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions (2008)A comparison of two types of …Pricing and two-tier advertising with one manufacturer and one retailer (2007)Pricing and two-tier advertis…Multiple unit price promotions and their effects on quantity purchase intentions (2007)Multiple unit price promotion…The WOW factor: Creating value through win-back offers to reacquire lost customers (2006)The WOW factor: Creating valu…An information processing review of the subjective value of money and prices (2006)An information processing rev…Category-specific coupon proneness: The impact of individual characteristics and category-specific variables (2005)Category-specific coupon pron…Regret Theory: An Alternative Theory of Rational Choice Under Uncertainty (1982)Advances in prospect theory: Cumulative representation of uncertainty (1992)Extending the Theory of Planned Behavior: A Review and Avenues for Further Research (1998)How Emotion Shapes Behavior: Feedback, Anticipation, and Reflection, Rather Than Direct Causation (2007)Impact of Online Consumer Reviews on Sales: The Moderating Role of Product and Consumer Characteristics (2010)A Theory of Cognitive Dissonance (2017)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Customer satisfaction, customer retention, and market share (1993)A Comparative Analysis of Reference Price Models (1997)Expectation Disconfirmation and Technology Adoption: Polynomial Modeling and Response Surface Analysis1 (2010)A Model of Sales. (1980)Price-Induced Patterns of Competition (1989)"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events (2003)Bundling sport events with the host destination (2004)Retail forecasting: Research and practice (2019)Sales Promotion: Concepts, Methods and Strategies (1990)Signaling Unobservable Product Quality through a Brand Ally (1999)No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality (2000)Review of the theoretical underpinnings of loyalty programs (2011)When more is Less: The Impact of Base Value Neglect on Consumer Preferences for Bonus Packs over Price Discounts (2012)Factors Affecting Customer Satisfaction and Loyalty in Online Food Delivery Service during the COVID-19 Pandemic: Its Relation with Open Innovation (2021)The Price Knowledge and Search of Supermarket Shoppers (1990)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)The earth is round (p < .05). (1994)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Retailing research: Past, present, and future (2007)Revisión de la productividad científica sobre gestión de la experiencia del cliente (2018)Coefficient Alpha and the Internal Structure of Tests (1951)Buyers' Subjective Perceptions of Price (1973)Review of Psychometric theory (2nd ed.). (1979)Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)Judgment under Uncertainty: Heuristics and Biases (1974)Prospect Theory: An Analysis of Decision under Risk (1979)The Effects of Accessibility of Information in Memory on Judgments of Behavioral Frequencies (1993)Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework (1995)Which are the determinants of green purchase behaviour? A study of Italian consumers (2021)Advances in Consumer Research (2025)Regret in Decision Making under Uncertainty (1982)Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century (1999)The effects of perceived scarcity on consumers’ processing of price information (2007)Return Shipping Policies of Online Retailers: Normative Assumptions and the Long-Term Consequences of Fee and Free Returns (2012)Effects of pricing and promotion on consumer perceptions: it depends on how you frame it (2005)Scarcity Messages (2011)The effects of scarcity on consumer decision journeys (2018)The Discounting of Discounts and Promotion Thresholds (1992)Distinguishing Service Quality and Customer Satisfaction: The Voice of the Consumer (1995)Competition and Price Variation when Consumers Are Loss Averse (2008)
this work references cited by second hop

References

  • 1992The Influence of Anticipating Regret and Responsibility on Purchase Decisions802 cited
  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior547 cited
  • 1992Consumer Price and Promotion Expectations: An Experimental Study428 cited
  • 1997Framing the Deal: The Role of Restrictions in Accentuating Deal Value422 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 2002A Meta-Analysis of the Impact of Price Presentation on Perceived Savings292 cited
  • 1991Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability258 cited
  • 1994Do Coupon Expiration Dates Affect Consumer Behavior?207 cited
  • 2004Free Gift with Purchase: Promoting or Discounting the Brand?183 cited
  • 1991Effect of Dealing Patterns on Consumer Perceptions of Deal Frequency and Willingness to Pay182 cited

Cited by

  • 2006The WOW factor: Creating value through win-back offers to reacquire lost customers164 cited
  • 2012An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts161 cited
  • 2011Effects of Construal Level on the Price-Quality Relationship: Table 1.155 cited
  • 2014Price Promotion for Emotional Impact154 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2012How Naive Theories Drive Opposing Inferences from the Same Information154 cited
  • 2018Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect148 cited
  • 2007Pricing and two-tier advertising with one manufacturer and one retailer135 cited
  • 2008The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour116 cited
  • 2011The long‐term effects of sales promotions on brand attitude across monetary and non‐monetary promotions112 cited
  • 2021Factors affecting customer satisfaction on online shopping holiday108 cited
  • 2005Category-specific coupon proneness: The impact of individual characteristics and category-specific variables104 cited
  • 2013Package size and perceived quality: The intervening role of unit price perceptions95 cited
  • 2008A comparison of two types of price discounts in shifting consumers' attitudes and purchase intentions93 cited
  • 2006An information processing review of the subjective value of money and prices87 cited
  • 2007Multiple unit price promotions and their effects on quantity purchase intentions87 cited
  • 2013Consumer response to uncertain promotions: An empirical analysis of conditional rebates79 cited