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A ética no marketing
16 references·1 citing·42 second hop
A ética no marketing (2003)A ética no marketingThe myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)The myth of the ethical consu…The influence of firm behavior on purchase intention: do consumers really care about business ethics? (1997)The influence of firm behavio…Features contributing to the growth of ethical consumerism ‐ a preliminary investigation (1996)Features contributing to the …Business Ethics : Ethical Decision Making and Cases (1994)Business Ethics : Ethical Dec…What's the matter with business ethics? (1993)What's the matter with busine…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer (1992)Consumer ethics: An empirical…Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application (1987)Social Responsibility, Ethics…Ethics and marketing management: An empirical examination (1985)Ethics and marketing manageme…A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)A Contingency Framework for U…Marketing as Exchange (1975)Marketing as ExchangeMarketing as an Organized Behavioral System of Exchange (1974)Marketing as an Organized Beh…What Consumerism Means to Marketers (1972)What Consumerism Means to Mar…Social Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…A Model for Ethics in Marketing (1967)A Model for Ethics in Marketi…Societal marketing concept and spirituality in the workplace theory: finding the common ground (2011)Societal marketing concept an…Organizational Stress: Studies in Role Conflict and Ambiguity. (1965)Handbook of Industrial and Organizational Psychology. (1977)Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model (1991)WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS. (2000)Corporate Social Responsibility and Marketing: An Integrative Framework (2004)Delinquency and Opportunity (2013)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Evolving to a New Dominant Logic for Marketing (2003)Ethical Beliefs of Marketing Managers (1978)Corporate Ethical Values and Organizational Commitment in Marketing (1989)Ethical decision making: A review of the empirical literature (1994)A Review of Empirical Studies Assessing Ethical Decision Making in Business (2000)How Ethical are Businessmen (2017)Innovativeness, Novelty Seeking, and Consumer Creativity (1980)Focus Groups: A Practical Guide for Applied Research (1989)Successful Focus Groups: Advancing the State of the Art (1993)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Why Ethical Consumers Don’t Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers (2010)Prospect Theory: An Analysis of Decision under Risk (1979)Review of Psychometric theory (2nd ed.). (1979)Prospect theory: An analysis of decision under risk (1988)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Putting the S back in corporate social responsibility: A multilevel theory of social change in organizations (2007)The Impact of Corporate Social Responsibility on Firm Value: The Role of Customer Awareness (2013)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)A theory of justice original edition (1971)Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Organizational culture and leadership (1993)Corporate Social Responsibility: A Three-Domain Approach (2003)Corporate Social Responsibility in Management Research: Focus, Nature, Salience and Sources of Influence* (2006)A study of environmental policies and regulations, governance structures, and environmental performance: The role of female directors (2018)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)A Model of Customer Satisfaction with Service Encounters Involving Failure and Recovery (1999)
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References

  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1971Social Marketing: An Approach to Planned Social Change2,720 cited
  • 1969Broadening the Concept of Marketing2,290 cited
  • 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing1,859 cited
  • 2001The myth of the ethical consumer – do ethics matter in purchase behaviour?1,669 cited
  • 1975Marketing as Exchange1,648 cited
  • 1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited
  • 1994Business Ethics : Ethical Decision Making and Cases839 cited
  • 1987Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap between Concept and Application575 cited
  • 1985Ethics and marketing management: An empirical examination531 cited
  • 1974Marketing as an Organized Behavioral System of Exchange397 cited
  • 1992Consumer ethics: An empirical investigation of factors influencing ethical judgments of the final consumer347 cited
  • 1996Features contributing to the growth of ethical consumerism ‐ a preliminary investigation315 cited
  • 1967A Model for Ethics in Marketing280 cited
  • 1993What's the matter with business ethics?

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260 cited
  • 1972What Consumerism Means to Marketers233 cited
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    • 2011Societal marketing concept and spirituality in the workplace theory: finding the common ground11 cited