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Understanding social commerce adoption: An extension of the Technology Acceptance Model

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References

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879 cited

2010The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea803 cited

2006Consumer trust, perceived security and privacy policy772 cited

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2015Studying the Affecting Factors on Trust in Social Commerce27 cited
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2018Factors Influencing Beliefs Formation towards the Adoption of Social Commerce in SME Travel Agencies15 cited
2022COVID-19 impact on Facebook-based social commerce in Bangladesh15 cited
2014Mobile Social Commerce Acceptance Model: Factors and influences on intention to use S-Commerce14 cited
2014User acceptance of online system: a study of banking and airline sector13 cited
2018Modeling Users' Acceptance of Social Commerce12 cited
2020A Comprehensive Literature Review of Acceptance and Usage Studies in the Social Commerce Field11 cited
2019The Acceptance Model toward Cashless Society in Thailand10 cited