References

• 2018PRODUCT DESIGN AND DEVELOPMENT5,504 cited
• 1991Product development performance: strategy, organization, and management in the world auto industry2,389 cited
• 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
• 1996Product design: fundamentals and methods913 cited
• 1992Product development performance: Strategy, organization, and management in the world auto industry655 cited
• 1986Aims, Concepts, and Methods for the Representation of Individual Differences in Esthetic Responses to Design Features366 cited
• 2002An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments220 cited
• 2006Convergent designs in fine fashion: An evolutionary model for stylistic innovation192 cited
• 2005Embodied Cognition and New Product Design: Changing Product Form to Influence Brand Categorization *190 cited
• 2002Capturing a rebel: modeling the Harley-Davidson brand through a motorcycle shape grammar175 cited
• 2007It looks like a Toyota: Educational approaches to designing for visual brand recognition129 cited
• 1995Factors affecting the implementation and success of TQM122 cited
• 1995Quality function deployment: total quality management for new product design88 cited
• 2000Managing global expansion: A conceptual framework