Cited by

• 2017Color Saturation Increases Perceived Product Size199 cited
• 2016Sounds Big: The Effects of Acoustic Pitch on Product Perceptions158 cited
• 2015In the eye of the beholder: Visual biases in package and portion size perceptions61 cited
• 2017“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?52 cited
• 2015The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy49 cited
• 2020How product aesthetics cues efficacy beliefs of product performance43 cited
• 2015Unit Pricing Increases Price Sensitivity Even When Products are of Identical Size41 cited
• 2020Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation35 cited
• 2018Seeing through touch: a conceptual framework of visual-tactile interplay24 cited
• 2022Win Big with Small: The Influence of Organic Food Packaging Size on Purchase Intention24 cited
• 2024The impact of transparent packaging: how transparent packaging for organic foods affects tourists' green purchasing behavior24 cited
• 2019The interaction effect of mobile phone screen and product orientation on perceived product size24 cited
• 2020FMCG firms’ margin management: consumer trade-offs among product price, quantity and quality20 cited
• 2019The Effect of Packaging Perceptual Cues on Consumer Disposal Behavior of Partially Consumed Products18 cited
• 2017The accuracy of less: Natural bounds explain why quantity decreases are estimated more accurately than quantity increases.16 cited
• 2023Consumers' preference for downsizing over package price increases16 cited