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World Heritage Site—Is It an Effective Brand Name?
16 references·3 citing·37 second hop
World Heritage Site—Is It an Effective Brand Name? (2010)World Heritage Site—Is It an Effective Br…The search for authenticity in the pilgrim experience (2008)The search for authenticity i…Tourism development of World Heritage Sites in China: A geographic perspective (2007)Tourism development of World …Customer-based brand equity for a destination (2007)Customer-based brand equity f…Uses of Heritage (2006)Uses of HeritageDestination Branding: creating the Unique Destination Proposition (2005)Destination Branding: creatin…Building and testing theories of decision making by travellers (2004)Building and testing theories…Cooperative branding for rural destinations (2002)Cooperative branding for rura…Marketing Research: An Applied Approach (2000)Marketing Research: An Applie…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…Research methods in psychology (1996)Research methods in psychologyMeasuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Introduction (1992)IntroductionFrom motivation to actual travel (1992)From motivation to actual tra…Principles of Marketing (1972)Principles of MarketingWorld heritage listing as a catalyst for collaboration: can Mount Fuji’s trail signs point the way for Japan’s multi-purpose national parks? (2018)World heritage listing as a c…The tourist loyalty index: A new indicator for measuring tourist destination loyalty? (2018)The tourist loyalty index: A …Visitor attraction management: A critical review of research 2009–2014 (2016)Visitor attraction management…Marketing Research (1970)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)The impact of the perception of risk on international travellers (2007)Risk, uncertainty and the theory of planned behavior: A tourism example (2009)Consumer behaviour in tourism: Concepts, influences and opportunities (2013)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Architecture of Cognition (1983)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Destination Personality: An Application of Brand Personality to Tourism Destinations (2006)Destination Marketing Organizations and destination marketing: A narrative analysis of the literature (2013)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Comparative fit indexes in structural models. (1990)A model of customer-based brand equity and its application to multiple destinations (2008)Destination images, holistic images and personal normative beliefs: Predictors of intention to revisit a destination (2015)Universities in a competitive global marketplace (2006)Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers (2017)Dynamic capabilities, creativity and innovation capability and their impact on competitive advantage and firm performance: The moderating role of entrepreneurial orientation (2018)Developing and validating a multidimensional consumer-based brand equity scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Negotiating Authentic Objects and Authentic Selves (2010)The recognition and misrecognition of community heritage (2010)Clarifying the critical in critical heritage studies (2012)
this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1972Principles of Marketing5,587 cited
  • 2006Uses of Heritage4,077 cited
  • 1996Measuring Brand Equity Across Products and Markets3,591 cited
  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
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  • 1995Measuring customer‐based brand equity1,388 cited
  • 2002Cooperative branding for rural destinations1,049 cited
  • 2004Building and testing theories of decision making by travellers874 cited
  • 2007Customer-based brand equity for a destination809 cited
  • 1996Research methods in psychology726 cited
  • 2005Destination Branding: creating the Unique Destination Proposition627 cited
  • 1992From motivation to actual travel597 cited
  • 2008The search for authenticity in the pilgrim experience486 cited
  • 1992Introduction364 cited
  • 2007Tourism development of World Heritage Sites in China: A geographic perspective345 cited

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Cited by

  • 2016Visitor attraction management: A critical review of research 2009–2014129 cited
  • 2018The tourist loyalty index: A new indicator for measuring tourist destination loyalty?124 cited
  • 2018World heritage listing as a catalyst for collaboration: can Mount Fuji’s trail signs point the way for Japan’s multi-purpose national parks?13 cited