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Brand power index – using principal component analysis
16 references·1 citing·36 second hop
Brand power index – using principal component analysis (2012)Brand power index – using principal compo…Comparing the performance of Chinese banks: A principal component approach (2006)Comparing the performance of …A note on DEA vs principal component analysis: An improvement to Joe Zhu's approach (2001)A note on DEA vs principal co…Observations: Building Brand Equity by Managing the Brand’s Relationships (2000)Observations: Building Brand …Estimating the linkage between energy efficiency and productivity (2000)Estimating the linkage betwee…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…The Impact of Environmental Constraints on Productivity Improvement in Integrated Paper Plants (1999)The Impact of Environmental C…Data envelopment analysis vs. principal component analysis: An illustrative study of economic performance of Chinese cities (1998)Data envelopment analysis vs.…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Measuring customer‐based brand equity (1995)Measuring customer‐based bran…Brand Equity, Brand Preference, and Purchase Intent (1995)Brand Equity, Brand Preferenc…Brand Equity and Advertising: Advertising's Role in Building Strong Brands (1994)Brand Equity and Advertising:…The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk (1993)The 22 Immutable Laws of Mark…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Managing Brand Equity: Capitalizing on the Value of a Brand Name (1992)Managing Brand Equity: Capita…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Behavior and Product Performance: An Alternative Conceptualization (1975)Consumer Behavior and Product…Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market (2024)Unlocking hidden market segme…Marketing Research (1970)Measuring Brand Equity Across Products and Markets (1996)Brand trust in the context of consumer loyalty (2001)Developing and validating measures of facets of customer-based brand equity (2003)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Managing Brand Equity (1991)Do Consumers Care about Ethics? Willingness to Pay for Fair‐Trade Coffee (2005)Treating Progress Functions as a Managerial Opportunity (1984)The Measurement of Efficiency of Production (1985)Tightening Environmental Standards: The Benefit-Cost or the No-Cost Paradigm? (1995)Technological change and the Environment (2003)A mathematical programming approach to constructing composite indicators (2007)Trajectories of efficiency measurement: A bibliometric analysis of DEA and SFA (2014)Marketing Services: Competing Through Quality (1992)Building Strong Brands (1995)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Understanding Service Convenience (2002)Customer engagement: the construct, antecedents, and consequences (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Experts' Views About Defining Services Brands and the Principles of Services Branding (1999)Proposition d'une échelle de mesure multidimensionnelle de la confiance dans la marque (2002)The effects of brand credibility on customer loyalty (2007)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Communication and Control Processes in the Delivery of Service Quality (1988)Cooperative branding for rural destinations (2002)Relational network brands: Towards a conceptual model of place brands (2004)Mine Your Own Business: Market-Structure Surveillance Through Text Mining (2012)
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
  • 2000Cultivating Service Brand Equity1,733 cited
  • 1995Measuring customer‐based brand equity1,388 cited
  • 1995Brand Equity, Brand Preference, and Purchase Intent1,346 cited
  • 2000Observations: Building Brand Equity by Managing the Brand’s Relationships365 cited
  • 2000Estimating the linkage between energy efficiency and productivity347 cited
  • 1994Brand Equity and Advertising: Advertising's Role in Building Strong Brands313 cited
  • 1999The Impact of Environmental Constraints on Productivity Improvement in Integrated Paper Plants310 cited
  • 1998Data envelopment analysis vs. principal component analysis: An illustrative study of economic performance of Chinese cities257 cited
  • 1975Consumer Behavior and Product Performance: An Alternative Conceptualization219 cited
  • 2006Comparing the performance of Chinese banks: A principal component approach105 cited
  • 2001

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A note on DEA vs principal component analysis: An improvement to Joe Zhu's approach
64 cited
  • 1993The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk51 cited
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    • 2024Unlocking hidden market segments: A data-driven approach exemplified by the electric vehicle market8 cited