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Measuring the effectiveness of advertisements sent via mobile phone: Implications of the appeal, endorser, and involvement model and purchasing behavior
16 references·0 citing·50 second hop
Measuring the effectiveness of advertisements sent via mobile phone: Implications of the appeal, endorser, and involvement model and purchasing behavior (2010)Measuring the effectiveness of advertisem…Exploring the relationship between celebrity endorser effects and advertising effectiveness (2008)Exploring the relationship be…Mobile Communications: A Study Of Factors Influencing Consumer Use Of M-Services (2007)Mobile Communications: A Stud…Control over Social Interactions: An Important Reason for Young People's Use of the Internet and Mobile Phones for Communication? (2007)Control over Social Interacti…Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand (2007)Consumer perceptions and atti…Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities (2006)Human Brands: Investigating A…Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics (2005)Marketing m-services: Establi…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…How do Japanese consumers perceive wireless ads? A multivariate analysis (2004)How do Japanese consumers per…Web Commercials and Advertising Hierarchy-of-Effects (2000)Web Commercials and Advertisi…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Defining, Operationalizing, and Using Involvement in Advertising Research: A Review (1993)Defining, Operationalizing, a…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Effectiveness of Celebrity Endorsers (1983)Effectiveness of Celebrity En…On Explaining and Predicting the Effectiveness of Celebrity Endorsers (1981)On Explaining and Predicting …Endorser Effectiveness by Product Type (1979)Endorser Effectiveness by Pro…The Psychology of Interpersonal Relations. 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Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Meta-Analytic Procedures for Social Research (1991)The Commitment-Trust Theory of Relationship Marketing (1994)Following Celebrities’ Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification With Celebrities (2014)Methods of Meta-Analysis: Correcting Error and Bias in Research Findings (2015)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)The effects of match-ups on the consumer attitudes toward internet celebrities and their live streaming contents in the context of product endorsement (2019)The need to belong: Desire for interpersonal attachments as a fundamental human motivation. (1995)Self-determination theory and the facilitation of intrinsic motivation, social development, and well-being. (2000)The "What" and "Why" of Goal Pursuits: Human Needs and the Self-Determination of Behavior (2000)Self-branding, ‘micro-celebrity’ and the rise of Social Media Influencers (2016)Instafamous and social media influencer marketing (2019)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Conflict, arousal, and curiosity. (1960)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)EFFECTS OF INTERACTIVITY IN A WEB SITE: The Moderating Effect of Need for Cognition (2005)Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions (2012)Influence of social media marketing communications on young consumers’ attitudes (2017)The Presentation of Self in Everyday Life. (1956)Toward a Conceptual Framework for Mixed-Method Evaluation Designs (1989)Mobile marketing: A literature review on its value for consumers and retailers (2014)Distinction: A Social Critique of the Judgement of Taste* (2018)The Influence of Source Credibility on Communication Effectiveness (1951)The Handbook of Social Psychology (1969)The Effects of Multiple Product Endorsements by Celebrities on Consumers' Attitudes and Intentions (1994)Matching products with endorsers: attractiveness versus expertise (1998)Cognitive Responses in Persuasion (2014)“This Post is Sponsored” Effects of Sponsorship Disclosure on Persuasion Knowledge and Electronic Word of Mouth in the Context of Facebook (2017)Online Peer and Editorial Recommendations, Trust, and Choice in Virtual Markets (2005)Neighbourhood influences on health: Figure 1 (2006)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)
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References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2006Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities1,144 cited
  • 1979Endorser Effectiveness by Product Type816 cited
  • 2008Exploring the relationship between celebrity endorser effects and advertising effectiveness805 cited
  • 1983Effectiveness of Celebrity Endorsers682 cited
  • 2000Web Commercials and Advertising Hierarchy-of-Effects442 cited
  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • 2007Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand215 cited
  • 2004How do Japanese consumers perceive wireless ads? A multivariate analysis193 cited
  • 2007Control over Social Interactions: An Important Reason for Young People's Use of the Internet and Mobile Phones for Communication?181 cited
  • 1981On Explaining and Predicting the Effectiveness of Celebrity Endorsers163 cited
  • 2005Marketing m-services: Establishing a usage benefit typology related to mobile user characteristics130 cited

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1993
Defining, Operationalizing, and Using Involvement in Advertising Research: A Review
96 cited
  • 2007Mobile Communications: A Study Of Factors Influencing Consumer Use Of M-Services58 cited
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