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A comparative study of fuzzy target selection methods in direct marketing
6 references·0 citing·22 second hop
A comparative study of fuzzy target selection methods in direct marketing (2003)A comparative study of fuzzy target selec…Fuzzy target selection using RFM variables (2002)Fuzzy target selection using …Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing (2001)Fuzzy modeling of client pref…Direct marketing modeling with CART and CHAID (1997)Direct marketing modeling wit…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Direct marketing modeling with CART and CHAID (1993)Direct marketing modeling wit…A direct mail customer purchase model (1988)A direct mail customer purcha…Specification Tests in Econometrics (1978)Building Models for Marketing Decisions (2000)Marketing Models of Service and Relationships (2006)Analytics for Customer Engagement (2010)Successful direct marketing methods (1975)Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Conjoint experiments for direct mail response optimization (1998)Communication Yearbook 19 (2012)New approach to customer segmentation based on changes in customer value (2015)Decision Making in a Fuzzy Environment (2007)Newspaper demand prediction and replacement model based on fuzzy clustering and rules (2007)An efficient approach for building customer profiles from business data (2009)Improved statistical techniques for response modeling (1988)Modelling customer retention with Rough Data Models (1997)Genetic modelling of customer retention (1998)A Cluster-Based Data Balancing Ensemble Classifier for Response Modeling in Bank Direct Marketing (2015)e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction (2005)Response Modeling in Direct Marketing (2013)Customer Segmentation and Strategy Development Based on User Behavior Analysis, RFM Model and Data Mining Techniques: A Case Study (2018)Market segmentation by tourists’ sentiments (2003)The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands (2003)Negative emotions and their effect on customer complaint behaviour (2011)
this work references cited by second hop

References

  • 1995Optimal Selection for Direct Mail447 cited
  • 1997Direct marketing modeling with CART and CHAID124 cited
  • 1988A direct mail customer purchase model73 cited
  • 2002Fuzzy target selection using RFM variables67 cited
  • 2001Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing62 cited
  • 1993Direct marketing modeling with CART and CHAID34 cited

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