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The Effect of Concept Formulation on Concept Test Scores
10 references·6 citing·42 second hop
The Effect of Concept Formulation on Concept Test Scores (2004)The Effect of Concept Formulation on Conc…Modes of Perceiving and Processing Information (2014)Modes of Perceiving and Proce…Mail and Internet Surveys: The Tailored Design Method (2007)Mail and Internet Surveys: Th…Mail and internet surveys : the tailored design method (2007)Mail and internet surveys : t…The C-OAR-SE procedure for scale development in marketing (2002)The C-OAR-SE procedure for sc…Mail and internet surveys (1999)Mail and internet surveysEnhancing Concept Test Validity by Using Expert Consumers (1995)Enhancing Concept Test Validi…New products management (1993)New products managementAdjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods (1989)Adjusting Stated Intention Me…Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations (1981)Feature Interactions in Consu…Attitude Change through Visual Imagery in Advertising (1980)Attitude Change through Visua…Managing the Front End of Innovation—Less Fuzzy, Yet Still Not Fully Understood (2017)Managing the Front End of Inn…Analysis of new product development research: 1998-2009 (2014)Analysis of new product devel…The Moderating Roles of Prior Experience and Behavioral Importance in the Predictive Validity of New Product Concept Testing (2010)The Moderating Roles of Prior…Concept testing: the state of contemporary practice (2008)Concept testing: the state of…An Illustration of Potential Sources of Concept‐Test Error* (2006)An Illustration of Potential …A Multibrand Concept‐Testing Methodology for New Product Strategy* (2006)A Multibrand Concept‐Testing …The mental image. (1978)An Information Processing Theory of Consumer Choice (1979)The Development of the Hierarchy of Effects: An Historical Perspective (1987)The Operation of Visual Imagery as a Mediator of Advertising Effects (1993)How Advertising Works on the WWW: Modified Elaboration Likelihood Model (1999)The Measurement of Meaning (1957)The effects of visual information in eWOM communication (2012)Imagery and Verbal Processes (2013)Principles Of Gestalt Psychology (2013)What makes a destination beautiful? Dimensions of tourist aesthetic judgment (2014)When online reviews meet virtual reality: Effects on consumer hotel booking (2020)Coefficient Alpha and the Internal Structure of Tests (1951)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs (2007)The use of partial least squares path modeling in international marketing (2009)Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective (2012)Purchase Intentions and Purchase Behavior (1979)Design and marketing of new products (1980)Comments on “A New Product Growth for Model Consumer Durables The Bass Model” (2004)Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research (2005)The value of different customer satisfaction and loyalty metrics in predicting customer retention, recommendation, and share‐of‐wallet (2007)New Products: What Separates Winners from Losers? (1987)Towards Holistic “Front Ends” In New Product Development (1998)The Fuzzy Front End of New Product Development for Discontinuous Innovations: A Theoretical Model (2004)How to evaluate innovative ideas and concepts at the front-end? (2018)Project Lineage Management and Project Portfolio Success (2019)How experts screen ideas: The complex interplay of intuition, analysis and sensemaking (2020)Should We Trust Web-Based Studies? A Comparative Analysis of Six Preconceptions About Internet Questionnaires. (2004)The Delphi method as a research tool: an example, design considerations and applications (2004)The adequacy of response rates to online and paper surveys: what can be done? (2008)E-mail Survey Response Rates: A Review (2006)Factors affecting response rates of the web survey: A systematic review (2009)Brand Equity, Brand Preference, and Purchase Intent (1995)Integrating R&D and Marketing: A Review and Analysis of the Literature (1996)Consumer Cocreation in New Product Development (2010)Multisensory prior entry. (2001)The cost of expecting events in the wrong sensory modality (2001)What determines the take-over time? An integrated model approach of driver take-over after automated driving (2015)Linking place preferences with place meaning: An examination of the relationship between place motivation and place attachment (2004)Support for Climate Change Policy: Social Psychological and Social Structural Influences* (2007)Primary grade writing instruction: A national survey. (2008)
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References

  • 2007Mail and internet surveys : the tailored design method9,606 cited
  • 2007Mail and Internet Surveys: The Tailored Design Method3,220 cited
  • 2002The C-OAR-SE procedure for scale development in marketing2,483 cited
  • 1999Mail and internet surveys1,159 cited
  • 1993New products management745 cited
  • 2014Modes of Perceiving and Processing Information732 cited
  • 1989Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and Methods271 cited
  • 1981Feature Interactions in Consumer Judgments of Verbal versus Pictorial Presentations267 cited
  • 1980Attitude Change through Visual Imagery in Advertising248 cited
  • 1995Enhancing Concept Test Validity by Using Expert Consumers72 cited

Cited by

  • 2017Managing the Front End of Innovation—Less Fuzzy, Yet Still Not Fully Understood93 cited
  • 2008Concept testing: the state of contemporary practice41 cited
  • 2006An Illustration of Potential Sources of Concept‐Test Error*40 cited
  • 2014Analysis of new product development research: 1998-200938 cited
  • 2010The Moderating Roles of Prior Experience and Behavioral Importance in the Predictive Validity of New Product Concept Testing

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29 cited
  • 2006A Multibrand Concept‐Testing Methodology for New Product Strategy*14 cited