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Optimal Internet Media Selection

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References

1996ABELL F. Dereck, Defining The Business. The Starting Point of Strategic Planning . USA, Prentice Hall, Englewood Cliffs, New Jersey, 1980.575 cited
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1976Advertising Media Planning141 cited
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1988Advertising Media Models: A Practical Guide65 cited

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2015Social Media and Brand Purchase: Quantifying the Effects of Exposures to Earned and Owned Social Media Activities in a Two-Stage Decision Making Model189 cited
2016A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement161 cited
2013Achieving Reach in a Multi-Media Environment37 cited
2011Online keyword based advertising: Impact of ad impressions on own-channel and cross-channel click-through rates36 cited
2011Optimizing direct response in Internet display advertising35 cited
2016Providing a Window of Opportunity for Converting eStore Visitors28 cited

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2018Efficient Large-Scale Internet Media Selection Optimization for Online Display Advertising26 cited

2020The flipped side of customer perceived value and digital technology in B2B professional service context26 cited

2017Advertising Effectiveness and Media Exposure20 cited

2023Coordinating traditional media advertising and online advertising in brand marketing16 cited