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Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing

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References

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1971Social Marketing: An Approach to Planned Social Change1,780 cited
1975Marketing as Exchange1,648 cited
1971Social Marketing: An Approach to Planned Social Change1,427 cited
1997Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment821 cited
2008Social marketing: influencing behaviors for good814 cited
1990Social marketing: strategies for changing public behavior644 cited

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2012Linking stakeholders and corporate reputation towards corporate sustainability40 cited
2013Examining the impact of experience on value in social marketing23 cited

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