Two-Sided Messages for Health Risk Prevention: The Role of Argument Type, Refutation, and Issue Ambivalence

Erlinde Cornelis · Veroline Cauberghe · Patrick De Pelsmacker

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Media Influence and Health Substance Abuse Treatment and Outcomes Behavioral Health and Interventions

Abstract

Two experiments were conducted among adolescents in 2011 in urban parts of Belgium, Europe. The effectiveness of two-sided binge drinking and marijuana prevention messages was investigated in relation to argument type, refutation, and issue ambivalence. Study 1 (n = 373) serves as a baseline study for study 2 (n = 156). Data were collected through a printed questionnaire in classrooms in Flemish secondary schools. Analysis of variance (ANOVA) was used to analyze the data. Implications for health practitioners, as well as limitations and suggestions for further research are given.

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1987Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising 2005Crisis and Emergency Risk Communication as an Integrative Model 2001The Handbook of affect and social cognition 2013The Construction of Social Judgments 1998Representativeness, Relevance, and the Use of Feelings in Decision Making 2004Fear appeals in social marketing: Strategic and ethical reasons for concern

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