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Identidad e imagen corporativas: revisión conceptual e interrelación
16 references·2 citing·40 second hopsampled
Identidad e imagen corporativas: revisión conceptual e interrelación (2010)Identidad e imagen corporativas: revisión…Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing. (2005)Antecedents and Consequences …Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog (2001)Corporate identity, corporate…Organizational Identity, Image, and Adaptive Instability (2000)Organizational Identity, Imag…Managing Corporate Image and Corporate Reputation (1998)Managing Corporate Image and …The Company and the Product: Corporate Associations and Consumer Product Responses (1997)The Company and the Product: …Relations between organizational culture, identity and image (1997)Relations between organizatio…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members (1995)Understanding the Bond of Ide…Organizational Images and Member Identification (1994)Organizational Images and Mem…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION. (1991)KEEPING AN EYE ON THE MIRROR:…A framework for marketing image management. (1991)A framework for marketing ima…The Implementation of New Technologies in Internal Communication: A Study of the Main Platforms and Applications (2021)The Implementation of New Tec…El logo, el branding y su influencia en la marca. Caso de estudio: el logosímbolo de Ecopetrol 2003 (2019)El logo, el branding y su inf…The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)Building Brand Community (2002)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)THE DISCOVERY OF GROUNDED THEORY: STRATEGIES FOR QUALITATIVE RESEARCH. By Barney G. Glaser and Anselm L. Strauss. Chicago: Aldine Publishing Company, 1967. 271 pp. $6.75 (1968)An Evolutionary Theory of Economic Change. (1983)Strategies for Theorizing from Process Data (1999)Theory Building From Cases: Opportunities And Challenges (2007)TOWARD A THEORY OF PARADOX: A DYNAMIC EQUILIBRIUM MODEL OF ORGANIZING. (2011)Psychology of intergroup relations (1986)Possessions and the Extended Self (1988)The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders (1991)What We Know and Don’t Know About Corporate Social Responsibility (2012)Corporate social responsibility and access to finance (2013)The Impact of Corporate Sustainability on Organizational Processes and Performance (2014)The Principles of Psychology (1891)Sensemaking in Organizations (1996)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Creating Something from Nothing: Resource Construction through Entrepreneurial Bricolage (2005)Organizing and the Process of Sensemaking (2005)Distinction: A Social Critique of the Judgement of Taste* (2018)The Social Psychology of Organizations. (1979)Leadership and Performance Beyond Expectationsby BassBernard M.. New York: Free Press, 1985, 256 pp., $24.95. (1987)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)A Theory of Cognitive Dissonance (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Corporate Stakeholders and Corporate Finance (1987)Building Strong Brands (1995)Comparative fit indexes in structural models. (1990)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1992Alumni and their alma mater: A partial test of the reformulated model of organizational identification5,809 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 1994Organizational Images and Member Identification4,917 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,671 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
  • 1991KEEPING AN EYE ON THE MIRROR: IMAGE AND IDENTITY IN ORGANIZATIONAL ADAPTATION.3,077 cited
  • 2000Organizational Identity, Image, and Adaptive Instability2,112 cited
  • 1995Understanding the Bond of Identification: An Investigation of Its Correlates among Art Museum Members1,258 cited
  • 1997Relations between organizational culture, identity and image1,243 cited
  • 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,122 cited
  • 1998Managing Corporate Image and Corporate Reputation1,106 cited

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2005
Antecedents and Consequences of Customer-Company Identification: Expanding the Role of Relationship Marketing.
1,043 cited
  • 1991A framework for marketing image management.817 cited
  • Cited by

    • 2019El logo, el branding y su influencia en la marca. Caso de estudio: el logosímbolo de Ecopetrol 200310 cited
    • 2021The Implementation of New Technologies in Internal Communication: A Study of the Main Platforms and Applications8 cited