Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Identifying the Attributes of an Effective Restaurant Chain Endorser

16 references·13 citing·40 second hop

FromToDepth

this work references cited by second hop

References

1968The Discovery of Grounded Theory: Strategies for Qualitative Research.46,361 cited
1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques17,576 cited
1968The Discovery of Grounded Theory: Strategies for Qualitative Research6,679 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1990Construction and Validation of a Scale to Measure Celebrity Endorsers' Perceived Expertise, Trustworthiness, and Attractiveness4,022 cited
1970Marketing Research3,552 cited
1989Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process3,192 cited
2000Web Surveys2,079 cited
1999Celebrity Endorsement: A Literature Review1,734 cited
2000The Match-Up Hypothesis: Physical Attractiveness, Expertise, and the Role of Fit on Brand Attitude, Purchase Intent and Brand Beliefs1,322 cited
1985Physical Attractiveness of the Celebrity Endorser: A Social Adaptation Perspective1,316 cited
1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
1991The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

1,266 cited

1997Celebrity and power: fame in contemporary culture1,195 cited

1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited

Cited by

2013Impact of the Perceived Image of Celebrity Endorsers on Tourists’ Intentions to Visit126 cited
2019The effect of selfie promotion and celebrity endorsed advertisement on decision-making processes115 cited
2015A Model of Patrons’ Impulsive Ordering Behaviors in Luxury Restaurants41 cited
2010The Psychological Effects of Foreign-Language Restaurant Signs on Potential Diners34 cited
2023What makes consumers repeat consumption internet celebrity restaurant?27 cited
2015Effects of Sport Celebrity Transgressions: An Exploratory Study23 cited
2016The best match-up of airline advertising endorsement and flight safety message17 cited
2018What did Ryan Lochte do? The double-edged sword of endorsers behaving badly13 cited
2023Do we love celebrity endorsers? The joint impacts of consumers' need for status, celebrity’s star power and image congruence on celebrity endorsement effectiveness11 cited
2016THE INFLUENCE OF PERCEIVED CELEBRITY ENDORSER CREDIBILITY IN ADVERTISING ON PURCHASE INTENTION OF THAI CONSUMERS10 cited
2022The role of celebrity endorser toward brand attitude and purchase intention9 cited
2018Understanding millennial perceptions of human and nonhuman brands9 cited
2021The Effect of Trustworthiness, Attractiveness, Expertise, and Popularity of Celebrity Endorsement8 cited