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Analysis of a Dynamic Duopoly Model of Advertising
3 references·1 citing·15 second hop
Analysis of a Dynamic Duopoly Model of Advertising (1983)Analysis of a Dynamic Duopoly Model of Ad…Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…D. Vandenberg : Being and Education, An Essay in Existential Phenomenology.(Prentice-Hall, Inc. Englewood Cliffs, New Jersey, 1971) (1974)D. Vandenberg : Being and Edu…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Technical Note—The Generalized Sethi Advertising Model (2024)Technical Note—The Generalize…A Study of Sales Operations (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)The Effect of Promotional Effort on Sales (1976)Dynamic Optimal Control Models in Advertising: Recent Developments (1994)Building Models for Marketing Decisions (2000)Using Online Conversations to Study Word-of-Mouth Communication (2004)Word of Mouth for Movies: Its Dynamics and Impact on Box Office Revenue (2006)Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix (2008)Multichannel Advertising: Budget Allocation in the Presence of Spillover and Carryover Effects (2025)The Impact of Export Strategy on Export Sales Performance (1985)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)The Disunity of Science (1983)Peer culture in the preschool (1988)Reflections on becoming a teacher and the challenges of teacher education (2011)
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References

  • 1957An Operations-Research Study of Sales Response to Advertising601 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited
  • 1974D. Vandenberg : Being and Education, An Essay in Existential Phenomenology.(Prentice-Hall, Inc. Englewood Cliffs, New Jersey, 1971)109 cited

Cited by

  • 2024Technical Note—The Generalized Sethi Advertising Model6 cited

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