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Goal, customer experience and purchase intention in a retail context in China: An empirical study

16 references·16 citing·38 second hopsampled

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References

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1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
2009Customer Experience Creation: Determinants, Dynamics and Management Strategies3,138 cited
1999The experience economy: work is theatre & every business a stage2,681 cited
2000Atmospheric Effects on Shopping Behavior1,921 cited
2007How to Sustain the Customer Experience:1,784 cited
2007Understanding customer experience.1,295 cited
1999Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands1,204 cited
2009Customer Experience Management in Retailing: An Organizing Framework1,015 cited
2006Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes969 cited
2009

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Customer Experience Management in Retailing: Understanding the Buying Process

961 cited

2000Atmospheric Affect as a Tool for Creating Value and Gaining Share of Customer823 cited

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