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Employees as customers - An internal marketing study of the Avis car rental group in South Africa
3 references·13 citing·45 second hop
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References

  • 2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited
  • 2000Managing Market Relationships819 cited
  • 2003Internal marketing issues and challenges488 cited

Cited by

  • 2014The moderating effect of cultural congruence on the internal marketing practice and employee satisfaction relationship: An empirical examination of Australian and Taiwanese born tourism employees133 cited
  • 2012The Impact of Internal Marketing on Internal Service Quality: A Case Study in a Jordanian Pharmaceutical Company92 cited
  • 2013Internal marketing and service quality in restaurants79 cited
  • 2015Role of Internal Marketing on Employees’ Perceived Job Performance in an Asian Integrated Resort48 cited
  • 2011A further editorial guideline for writing manuscript in the field of social science: A special perspective for African Journal of Business Management (AJBM)19 cited
  • 2020Multidisciplinarity in internal communication and the challenges ahead17 cited
  • 2011BUSINESS RESEARCH YEARBOOK16 cited
  • 2019Towards internal marketing practices in enhancing job engagement14 cited
  • 2022The Impact of Internal Marketing on Employee Satisfaction in the Vietnamese Telecommunication Industry6 cited
  • 2015INTERNAL MARKETING IN PUBLIC SERVICE SECTOR AND ITS EFFECT ON JOB SATISFACTION5 cited
  • 2022

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The Effect of Internal Marketing on the Prosperity of Maqashid Syariah Perspective Employees on Banking in Surakarta
3 cited
  • 2012The Relation between Internal Marketing and Organizational Commitment for Workers in Jordanian Hotels2 cited
  • 2018تأثیر إستراتیجیات التسویق الداخلى على أداء المطارات حالة دراسیة مطار شرم الشیخ الدولى1 cited