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Effectiveness of Marketing Cues on Consumer Perceptions of Quality: The Moderating Roles of Brand Reputation and Third‐Party Information

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References

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1989Managing What Consumers Learn from Experience1,115 cited
1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?

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1,017 cited

1971Price, brand name, and product composition characteristics as determinants of perceived quality.676 cited

2000Price and Brand Name As Indicators of Quality Dimensions for Consumer Durables612 cited

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