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Some Principles of Mass Persuasion
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Some Principles of Mass Persuasion (1949)Some Principles of Mass PersuasionSexy money: the hetero-normative politics of global finance (2015)Sexy money: the hetero-normat…Social media adoption: The role of media needs and innovation characteristics (2014)Social media adoption: The ro…Reflecting on Six Decades of Selective Exposure Research: Progress, Challenges, and Opportunities (2008)Reflecting on Six Decades of …Locating the Issue Public: The Multi-Dimensional Nature of Engagement with Health Care Reform (2006)Locating the Issue Public: Th…Mass Media and Interpersonal Influence in a Reproductive Health Communication Campaign in Bolivia (1998)Mass Media and Interpersonal …Marketing Communications Renaissance (1993)Marketing Communications Rena…A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue (1991)A Strategic Framework for Ass…Moral Exclusion, Personal Goal Theory, and Extreme Destructiveness (1990)Moral Exclusion, Personal Goa…The Role Of Media Across Four Levels Of Health Promotion Intervention (1989)The Role Of Media Across Four…Viewing and evaluation of a televised drug education program by students previously or concurrently exposed to school-based substance abuse prevention programming (1987)Viewing and evaluation of a t…Advertising and Subculture: The Role of Ethnicity and Acculturation in Market Segmentation (1986)Advertising and Subculture: T…Mass Media in Health Promotion: An Analysis Using an Extended Information-Processing Model (1980)Mass Media in Health Promotio…Fear appeals and persuasion: the differentiation of a motivational construct. 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  • 1970Findings and Theory in the Study of Fear Communications1,385 cited
  • 1956Cognitive structure and attitudinal affect.1,075 cited
  • 2014Social media adoption: The role of media needs and innovation characteristics320 cited
  • 1971Fear appeals and persuasion: the differentiation of a motivational construct.283 cited
  • 1998Mass Media and Interpersonal Influence in a Reproductive Health Communication Campaign in Bolivia184 cited
  • 1990Moral Exclusion, Personal Goal Theory, and Extreme Destructiveness157 cited
  • 2008Reflecting on Six Decades of Selective Exposure Research: Progress, Challenges, and Opportunities152 cited
  • 1989The Role Of Media Across Four Levels Of Health Promotion Intervention137 cited
  • 1980Mass Media in Health Promotion: An Analysis Using an Extended Information-Processing Model97 cited
  • 2006Locating the Issue Public: The Multi-Dimensional Nature of Engagement with Health Care Reform49 cited
  • 2015Sexy money: the hetero-normative politics of global finance34 cited
  • 1959Psychological problems relevant to business and industry.32 cited
  • 1986Advertising and Subculture: The Role of Ethnicity and Acculturation in Market Segmentation19 cited
  • 1987Viewing and evaluation of a televised drug education program by students previously or concurrently exposed to school-based substance abuse prevention programming

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17 cited
  • 1993Marketing Communications Renaissance16 cited
  • 1991A Strategic Framework for Assessing Advertising: The Animatic vs. Finished Issue12 cited