References

• 1983The diffusion of innovations6,164 cited
• 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings3,284 cited
• 1990Alliances in Industrial Purchasing: The Determinants of Joint Action in Buyer-Supplier Relationships2,111 cited
• 1979Mail and Telephone Surveys1,436 cited
• 1990Relationship approach to marketing in service contexts: The marketing and organizational behavior interface1,327 cited
• 1985Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness1,247 cited
• 1980Introduction to Factor Analysis: What It Is and How to Do It.1,186 cited
• 1987The new marketing—Developing long-term interactive relationships1,070 cited
• 1978Introduction to Factor Analysis1,041 cited
• 1991Marketing in an Information-Intensive Environment: Strategic Implications of Knowledge as an Asset990 cited
• 1987International Market Entry and Expansion Via Independent or Integrated Channels of Distribution847 cited
• 1986Competitive Effects on Technology Diffusion593 cited
• 1978Successful Industrial Products from Customer Ideas592 cited
• 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework429 cited
• 1980