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Measuring and managing brand loyalty

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References

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1989MANAGING BRAND EQUITY1,150 cited
1976A Two-Dimensional Concept of Brand Loyalty1,140 cited
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1964The Development of Brand Loyalty443 cited
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1995Patterns of Buyer Behavior: Regularities, Models, and Extensions

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271 cited

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2011The Effects of Brand Communication and Service Quality In Building Brand Loyalty Through Brand Trust; The Empirical Research On Global Brands218 cited
2008Customer loyalty: an empirical study218 cited
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2014Understanding Public Engagement: Conceptualizing and Measuring its Influence on Supportive Behavioral Intentions192 cited
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2013The Antecedents of Customer Loyalty: An Empirical Investigation in Life Insurance Context141 cited
2005Shoppers' satisfaction levels are not the only key to store loyalty130 cited
2005A multiple‐item scale for measuring customer loyalty development124 cited
2014Effect of brand trust and customer satisfaction on brand loyalty in Bahawalpur114 cited