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- 1957A Theory of Cognitive Dissonance24,224 cited
- 1975Judgment under Uncertainty: Heuristics and Biases22,647 cited
- 2017A Theory of Cognitive Dissonance18,122 cited
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- 1992Advances in prospect theory: Cumulative representation of uncertainty15,457 cited
- 1997Motivation and Personality15,128 cited
- 1977Telling more than we can know: Verbal reports on mental processes.11,315 cited
- 1980Feeling and thinking: Preferences need no inferences.8,070 cited
- 1991Loss Aversion in Riskless Choice: A Reference-Dependent Model6,428 cited
- 2002Time Discounting and Time Preference: A Critical Review
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