Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior

8 references·16 citing·39 second hop

FromToDepth

this work references cited by second hop

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
1980Understanding Attitudes and Predicting Social Behavior25,805 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1985Using self-congruity and ideal congruity to predict purchase motivation866 cited
1978Consumer and Industrial Buying Behavior607 cited
1969Congruence Relationships between Self Images and Product Brands591 cited
1992Developments in Marketing Science584 cited
1988Self concept and product choice: An integrated perspective538 cited

Cited by

2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model1,060 cited
2010Brand personality of tourist destinations: An application of self-congruity theory629 cited
2014Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents452 cited
2011Self-image congruence in consumer behavior435 cited
2001Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction408 cited
1997Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences328 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2000Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products327 cited

2011Moderators of the self-congruity effect on consumer decision-making: A meta-analysis322 cited

2011Achieving brand loyalty through sponsorship: the role of fit and self-congruity320 cited

2011Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model301 cited

2012Exploring the dynamics of antecedents to consumer–brand identification with a new brand295 cited

2018Self-congruity theory in consumer behavior: A little history284 cited

2012Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model263 cited

2008Exploring continued online service usage behavior: The roles of self-image congruity and regret254 cited

1998Fashion involvement, self‐monitoring and the meaning of brands253 cited

2004A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality239 cited