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Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior · Study

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ArticleSelf-Congruity Versus Functional Congruity: Predictors of Consumer Behavior

M. Joseph Sirgy1991

Article1991

Self-Congruity Versus Functional Congruity: Predictors of Consumer Behavior

M. Joseph Sirgy · Jotindar S. Johar · A. Coskun Samli · C. B. Claiborne

450 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1982Self-Concept in Consumer Behavior: A Critical Review 1985Using self-congruity and ideal congruity to predict purchase motivation 1978Consumer and Industrial Buying Behavior 1969Congruence Relationships between Self Images and Product Brands 1992Developments in Marketing Science 1988Self concept and product choice: An integrated perspective

Cited by

2000Destination Image, Self-Congruity, and Travel Behavior: Toward an Integrative Model 2010Brand personality of tourist destinations: An application of self-congruity theory 2014Product Fit Uncertainty in Online Markets: Nature, Effects, and Antecedents 2011Self-image congruence in consumer behavior 2001Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction 1997

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Year1991

Typearticle

Published1991-09-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations450

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/bf02726512

openalex_workW2147674372

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2011Moderators of the self-congruity effect on consumer decision-making: A meta-analysis