Teaser Campaigns: An Effective Advertising Execution for Varied Goods, Services and Ideas

Kulveen Trehan

11 citations0/0 files storedJournal of Mass Communication and Journalism

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Marketing and Advertising Strategies Digital Marketing and Social Media Advertising and Communication Studies

Abstract

The paper examines the theoretical constructs and applications used to create teaser campaigns in print and television advertising.This paper explains the nature, composition and role of teaser advertising in product promotion.It emphasis that even though this unique creative format is rooted in attention theories of persuasive communication, its potency w.r.t to recall and recognition functions is advertising cannot be ignored.

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2019Diffusion of Innovations 1 2019Diffusion of innovations 1984Contemporary Advertising 2002Managing the Power of Curiosity for Effective Web Advertising Strategies 1976Advertising Management 2010Integrated Marketing Communication 2017Integrated Marketing Communication

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