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Teaser Campaigns: An Effective Advertising Execution for Varied Goods, Services and Ideas
7 references·1 citing·29 second hop
Teaser Campaigns: An Effective Advertising Execution for Varied Goods, Services and Ideas (2012)Teaser Campaigns: An Effective Advertisin…Diffusion of innovations (2019)Diffusion of innovationsDiffusion of Innovations 1 (2019)Diffusion of Innovations 1Integrated Marketing Communication (2017)Integrated Marketing Communic…Integrated Marketing Communication (2010)Integrated Marketing Communic…Managing the Power of Curiosity for Effective Web Advertising Strategies (2002)Managing the Power of Curiosi…Contemporary Advertising (1984)Contemporary AdvertisingAdvertising Management (1976)Advertising ManagementThe animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies (2021)The animosity transfer proces…Principles of Marketing (1972)Doing Qualitative Research: A Practical Handbook (1999)Business Research: A Practical Guide for Undergraduate and Postgraduate Students (2009)Celebrity endorsements versus created spokespersons in advertising: a survey among students (2011)Analisa Pengaruh Citra Merek (Brand Image) Dan Kepercayaan Merek (Brand Trust) Terhadap Loyalitas Merek (Brand Loyalty) ADES PT. Ades Alfindo Putra Setia (2014)IMC antecedents and the consequences of planned brand identity in higher education (2017)The organization of behavior. (1950)Conflict, arousal, and curiosity. (1960)Flow: the psychology of optimal experience (1990)Online Advertising Research in Advertising Journals: A Review (2008)Introducing the construct curiosity for predicting job performance (2012)Gamified Information Presentation and Consumer Adoption of Product Innovations (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions (1996)The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisited (1997)Oracles on “Advertising”: Searching for a Definition (2002)The Industrial/Consumer Marketing Dichotomy: A Case of Insufficient Justification (1984)Product Quality: An Investigation into the Concept and How It Is Perceived by Consumers (1991)Disciplinary Impact of Advertising Scholars: Temporal Comparisons of Influential Authors, Works and Research Networks (1998)Empirical Identification of Latent Classes in the Assessment of Information Asymmetry and Manipulation in Online Advertising (2020)PERCEIVED BENEFITS OF ONLINE SHOPPING AND ITS IMPLICATIONS ON THE ONLINE SHOPPING BEHAVIOR OF MILLENNIALS AND GEN Z’s (2023)Medical Innovation Revisited: Social Contagion versus Marketing Effort (2001)Measuring Preferences for Really New Products (2003)Causal Explanation, Qualitative Research, and Scientific Inquiry in Education (2004)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 2019Diffusion of innovations684 cited
  • 1984Contemporary Advertising435 cited
  • 2002Managing the Power of Curiosity for Effective Web Advertising Strategies216 cited
  • 1976Advertising Management196 cited
  • 2010Integrated Marketing Communication182 cited
  • 2017Integrated Marketing Communication26 cited

Cited by

  • 2021The animosity transfer process: consumer denigration of foreign sponsors and testing potential mitigation strategies6 cited

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