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Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
10 references·16 citing·52 second hop
Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product (2006)Assessments of country of origin and bran…Packaging and purchase decisions (2004)Packaging and purchase decisi…Does country of origin matter for low‐involvement products? (2004)Does country of origin matter…Effect of perceived brand origin associations on consumer perceptions of quality (2003)Effect of perceived brand ori…A multi‐method investigation of consumer motivations in impulse buying behavior (2000)A multi‐method investigation …The importance of country images in the formation of consumer product perceptions (1999)The importance of country ima…Country of origin effects: a literature review (1998)Country of origin effects: a …Consumer knowledge and country of origin effects (1997)Consumer knowledge and countr…A Model of Brand and Country Effects on Quality Dimensions (1997)A Model of Brand and Country …Country of origin marketing over the product life cycle (1996)Country of origin marketing o…Foreign Branding and Its Effects on Product Perceptions and Attitudes (1994)Foreign Branding and Its Effe…The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach (2022)The connection between manufa…Place and Destination Branding: A Review and Conceptual Mapping of the Domain (2020)Place and Destination Brandin…Does Country of Origin Matter for Chocolate? Ethnocentrism, Involvement, and Perceived Risk for Turkish University Students (2020)Does Country of Origin Matter…Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research (2020)Chocolate Consumption and Pur…Sustainability concerns and practices in the chocolate life cycle: Integrating consumers’ perceptions and experts’ knowledge (2019)Sustainability concerns and p…Evolution of Central and Eastern Europe related international business research (2019)Evolution of Central and East…Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market (2019)Does the global vs. local sco…Brand Origin Recall Accuracy (BORECA): a new measure of brand origin salience (2019)Brand Origin Recall Accuracy …The Support of Local Underdogs: System Justification Theory Perspectives (2017)The Support of Local Underdog…Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality (2017)Brothers in blood, yet strang…Adolescents’ food packaging perceptions. Does gender matter when weight control and health motivations are considered? (2016)Adolescents’ food packaging p…Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type (2015)Brand Image Evaluations: The …Country‐of‐origin and brand redeployment impact after brand acquisition (2011)Country‐of‐origin and brand r…A study of the relationship between degree of ethnocentrism and typologies of food purchase in supermarkets in central-southern Chile (2011)A study of the relationship b…Countering negative country‐of‐origin effects (2010)Countering negative country‐o…A Branding Strategy for Emerging Market Firms Entering Developed Markets (2008)A Branding Strategy for Emerg…Country-of-Origin Effects on Product Evaluations (1982)Country-of-Origin Effects for Uni-National and Bi-National Products (1988)Country Image: Halo or Summary Construct? 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(1980)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Antecedents, moderators and dimensions of country‐of‐origin evaluations (2008)Country image, product image and consumer purchase intention: Evidence from an emerging economy (2012)Brand image and customers' willingness to pay a price premium for food brands (2014)Culture's Consequences: International Differences in Work-Related Values. (1983)Branding the nation: What is being branded? 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(2006)The importance of packaging attributes: a conjoint analysis approach (2007)The Effects of Shopping Orientations, Online Trust and Prior Online Purchase Experience toward Customers’ Online Purchase Intention (2010)Managing Brand Equity (1991)A review and meta-analysis of country-of-origin research (1999)Strategic branding of destinations: a framework (2009)The relationship between country‐of‐origin image and brand image as drivers of purchase intentions (2011)The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y (2014)Principles of Marketing (1972)The Effects of Product Class Knowledge on Information Search Behavior (1985)Dimensions of Consumer Expertise (1987)Conceptualizing the country of origin of brand (2000)An exploratory perspective of service brand associations (2003)The CoO‐ELM model (2009)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Consumer Choice between Hedonic and Utilitarian Goods (2000)Us Versus Them, or Us Versus Everyone? 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this work references cited by second hop

References

  • 2000A multi‐method investigation of consumer motivations in impulse buying behavior845 cited
  • 2004Packaging and purchase decisions563 cited
  • 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
  • 1998Country of origin effects: a literature review447 cited
  • 2004Does country of origin matter for low‐involvement products?399 cited
  • 2003Effect of perceived brand origin associations on consumer perceptions of quality284 cited
  • 1996Country of origin marketing over the product life cycle277 cited
  • 1997Consumer knowledge and country of origin effects180 cited
  • 1999The importance of country images in the formation of consumer product perceptions174 cited
  • 1997A Model of Brand and Country Effects on Quality Dimensions131 cited

Cited by

  • 2020Place and Destination Branding: A Review and Conceptual Mapping of the Domain148 cited
  • 2010Countering negative country‐of‐origin effects69 cited
  • 2020Chocolate Consumption and Purchasing Behaviour Review: Research Issues and Insights for Future Research66 cited
  • 2015Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type55 cited

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2019
Evolution of Central and Eastern Europe related international business research
54 cited
  • 2011A study of the relationship between degree of ethnocentrism and typologies of food purchase in supermarkets in central-southern Chile47 cited
  • 2019Sustainability concerns and practices in the chocolate life cycle: Integrating consumers’ perceptions and experts’ knowledge45 cited
  • 2017Brothers in blood, yet strangers to global brand purchase: A four-country study of the role of consumer personality38 cited
  • 2017The Support of Local Underdogs: System Justification Theory Perspectives38 cited
  • 2008A Branding Strategy for Emerging Market Firms Entering Developed Markets38 cited
  • 2019Does the global vs. local scope matter? Contingencies of cause-related marketing in a developed market37 cited
  • 2011Country‐of‐origin and brand redeployment impact after brand acquisition34 cited
  • 2019Brand Origin Recall Accuracy (BORECA): a new measure of brand origin salience32 cited
  • 2020Does Country of Origin Matter for Chocolate? Ethnocentrism, Involvement, and Perceived Risk for Turkish University Students29 cited
  • 2022The connection between manufacturer and private label brands and brand loyalty in chocolate bar buying decisions – A hybrid choice approach24 cited
  • 2016Adolescents’ food packaging perceptions. Does gender matter when weight control and health motivations are considered?23 cited