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Designing a Marketing Course With Field Site Visits
16 references·3 citing·48 second hop
Designing a Marketing Course With Field Site Visits (2008)Designing a Marketing Course With Field S…Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum (2007)Teaching Experiential Learnin…Metacognition and Transfer: Keys to Improving Marketing Education (2007)Metacognition and Transfer: K…In-Class Active Cooperative Learning: A Way to Build Knowledge and Skills in Marketing Courses (2006)In-Class Active Cooperative L…Enhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays (2006)Enhancing Reflective Learning…An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness (2005)An Update of Marketing Studen…Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline (2004)Selling Principles: Influenci…Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice (2004)Experiential Learning and the…Beliefs and Expectations of Principles of Marketing Students (2004)Beliefs and Expectations of P…Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking (2002)Team Learning in a Marketing …Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance (2002)Learning Outcomes: Comparing …Study Abroad Learning Activities: A Synthesis and Comparison (2000)Study Abroad Learning Activit…Integrating Marketing Courses to Enhance Team-Based Experiential Learning (2000)Integrating Marketing Courses…Experiential Learning Exercises in Services Marketing Courses (2000)Experiential Learning Exercis…Toward a Model for Understanding and Improving Educational Quality in the Principles of Marketing Course (1999)Toward a Model for Understand…A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education (1998)A Paradigm for the Selection,…Instructional design : principles and applications (1977)Instructional design : princi…Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel (2021)Experiencing the Macromarketi…Retailing Laboratory: Delivering Skills Through Experiential Learning (2018)Retailing Laboratory: Deliver…Designing a Customer Experience Management Course (2018)Designing a Customer Experien…Developmental sequence in small groups. 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this work references cited by second hop

References

  • 1977Instructional design : principles and applications270 cited
  • 2005An Update of Marketing Student Perceptions of Learning Activities: Structure, Preferences, and Effectiveness242 cited
  • 2002Team Learning in a Marketing Principles Course: Cooperative Structures That Facilitate Active Learning and Higher Level Thinking203 cited
  • 2000Integrating Marketing Courses to Enhance Team-Based Experiential Learning199 cited
  • 2000Experiential Learning Exercises in Services Marketing Courses197 cited
  • 2007Teaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum143 cited
  • 1998A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education102 cited
  • 2002Learning Outcomes: Comparing Student Perceptions of Skill Level and Importance99 cited
  • 2004Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching Marketing Ethics by Integrating Theory and Practice86 cited
  • 2006In-Class Active Cooperative Learning: A Way to Build Knowledge and Skills in Marketing Courses74 cited
  • 2000Study Abroad Learning Activities: A Synthesis and Comparison73 cited
  • 2006Enhancing Reflective Learning through Role-Plays: The Use of an Effective Sales Presentation Evaluation Form in Student Role-Plays48 cited
  • 2004Beliefs and Expectations of Principles of Marketing Students44 cited

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1999
Toward a Model for Understanding and Improving Educational Quality in the Principles of Marketing Course
43 cited
  • 2007Metacognition and Transfer: Keys to Improving Marketing Education33 cited
  • 2004Selling Principles: Influencing Principles of Marketing Students’ Perceptions of and Attitudes toward Marketing as a Discipline29 cited
  • Cited by

    • 2018Retailing Laboratory: Delivering Skills Through Experiential Learning27 cited
    • 2018Designing a Customer Experience Management Course23 cited
    • 2021Experiencing the Macromarketing Dimensions of Sustainability: Lessons Learned From Field Trips to the Ultra Novel16 cited