References

• 2004Social Influence: Compliance and Conformity6,052 cited
• 1985Measuring the Involvement Construct6,012 cited
• 1989Measurement of Consumer Susceptibility to Interpersonal Influence2,228 cited
• 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
• 1990Cosmopolitans and Locals in World Culture1,920 cited
• 1989A causal model of consumer involvement692 cited
• 2002Status brands: examining the effects of non‐product‐related brand associations on status and conspicuous consumption678 cited
• 2004Fashion clothing consumption: antecedents and consequences of fashion clothing involvement617 cited
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• 2006Acculturaton to the global consumer culture: Scale development and research paradigm575 cited
• 1999Trying to Be Cosmopolitan559 cited
• 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing522 cited
• 1990Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity455 cited