Articlediamond2012

The impact of brand value on brand selection: Case study of mobile phone selection

24 citations0/0 files storedManagement Science Letters

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Abstract

There are many evidences to believe that customers select their products based on brand name.Products also maintain their own characteristics, which make them differentiable from others.In this paper, we present an empirical study to determine important factors influencing customers' purchasing intend for cellular phones in capital city of Iran, Tehran.The proposed study of this paper designs a questionnaire consists of 16 questions and distribute them among 428 people.The results of the study show that there are some positive relationships between exclusive name and quality perception, between exclusive name and word of mouth advertisement, between quality perception and fidelity, between word of mouth advertisement and brand name and between brand name image and brand name.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 24 citations exist upstream.

References

1951Coefficient Alpha and the Internal Structure of Tests 2001Developing and validating a multidimensional consumer-based brand equity scale 2003Developing and validating measures of facets of customer-based brand equity 2008A model of customer-based brand equity and its application to multiple destinations 2007The effects of brand credibility on customer loyalty 2003Brand equity in the business-to-business market 2006Does attitudinal loyalty influence behavioral loyalty? A theoretical and empirical study 2010Brand awareness in business markets: When is it related to firm performance?

Cited by

2019Consumer behaviour and disposition decisions: The why and how of smartphone disposition 2015Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands 2022Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty 2016A study on consumer buying behavior of mobile phones 2019Understanding the Influence of Utilitarian and Hedonic Factors on Buying Behaviour of Gen Y while Purchasing Smartphones

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.