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The effects of brand associations on consumer response
8 references·0 citing·41 second hopsampled
The effects of brand associations on consumer response (2012)The effects of brand associations on cons…Do logo redesigns help or hurt your brand? The role of brand commitment (2010)Do logo redesigns help or hur…Towards an identity-based brand equity model (2008)Towards an identity-based bra…Testing the role of service quality on the development of brand associations and brand loyalty (2008)Testing the role of service q…Evaluating potential brand associations through conjoint analysis and market simulation (2004)Evaluating potential brand as…The effects of brand associations on consumer response (2001)The effects of brand associat…The impact of self‐monitoring on image congruence and product/brand evaluation (2000)The impact of self‐monitoring…Co‐branding: brand equity and trial effects (2000)Co‐branding: brand equity and…An Examination of Selected Marketing Mix Elements and Brand Equity (2000)An Examination of Selected Ma…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality (2012)Authenticity perceptions, brand equity and brand choice intention: The case of ethnic restaurants (2015)Tourism service quality and destination loyalty – the mediating role of destination image from international tourists’ perspectives (2016)The Measurement of Meaning (1957)Content Analysis: An Introduction to its Methodology. (1984)Anti-consumption and brand avoidance (2008)Qualitative Data Analysis (2008)Impulse buying and variety seeking: A trait-correlates perspective (2009)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Managing Brand Equity (1991)THE LAST MILE: AN EXAMINATION OF EFFECTS OF ONLINE RETAIL DELIVERY STRATEGIES ON CONSUMERS (2003)Explaining and Predicting the Impact of Branding Alliances and Web Site Quality on Initial Consumer Trust of E-Commerce Web Sites (2008)Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding (2012)The Bases of Social Power (1986)Enhancing brand image via sponsorship (2012)The influence of brand equity on consumer responses (2013)Effect of social media sharing on destination brand awareness and destination quality (2019)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Brand equity, brand loyalty and consumer satisfaction (2011)Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework (2017)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Conflict, arousal, and curiosity. (1960)Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations (1992)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)Exploring positively- versus negatively-valenced brand engagement: a conceptual model (2014)Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments (2015)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Developing and validating a multidimensional consumer-based brand equity scale (2001)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)A Theory of Cognitive Dissonance (1957)The Commitment-Trust Theory of Relationship Marketing (1994)Dynamic capabilities and strategic management (1997)Luxury fashion brand consumers in China: Perceived value, fashion lifestyle, and willingness to pay (2011)The impacts of brand experiences on brand loyalty: mediators of brand love and trust (2017)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)
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References

  • 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
  • 2001The effects of brand associations on consumer response599 cited
  • 2000Co‐branding: brand equity and trial effects406 cited
  • 2008Towards an identity-based brand equity model323 cited
  • 2000The impact of self‐monitoring on image congruence and product/brand evaluation228 cited
  • 2010Do logo redesigns help or hurt your brand? The role of brand commitment186 cited
  • 2008Testing the role of service quality on the development of brand associations and brand loyalty102 cited
  • 2004Evaluating potential brand associations through conjoint analysis and market simulation65 cited

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