References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
• 1991A Multistage Model of Customers' Assessments of Service Quality and Value2,949 cited
• 1995Return on Quality (ROQ): Making Service Quality Financially Accountable1,638 cited
• 1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,461 cited
• 1989Managing What Consumers Learn from Experience1,115 cited
• 1994Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputation as Signals of Product Quality1,083 cited
• 1993A Consumer-Side Experimental Examination of Signaling Theory: Do Consumers Perceive Warranties as Signals of Quality?1,017 cited
• 2000The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value803 cited
• 1994The Financial Information Content of Perceived Quality789 cited
• 1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective730 cited
• 1994Consumer satisfaction and perceived quality: Complementary or divergent constructs?719 cited
• 1988Correlates of Price Acceptability588 cited
• 1985Do Higher Prices Signal Higher Quality?