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Consumer response to retailer use of cause-related marketing: Is more fit better?

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References

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Cited by

2010How can corporate social responsibility activities create value for stakeholders? A systematic review1,077 cited
2013When consumers doubt, Watch out! The role of CSR skepticism896 cited
2008Corporate social responsibility: attributions, loyalty, and the mediating role of trust866 cited
2011Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

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669 cited

2013Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement427 cited

2012Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts385 cited

2012Willingness to Pay for Cause-Related Marketing: The Impact of Donation Amount and Moderating Effects337 cited

2022Value of corporate social responsibility for multiple stakeholders and social impact – Relationship marketing perspective322 cited

2011Corporate social responsibility in the food sector305 cited

2009The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company296 cited

2010Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image290 cited

2014How Does Corporate Social Responsibility Affect Consumer Response to Service Failure in Buyer–Seller Relationships?270 cited

2007Retailing research: Past, present, and future264 cited

2015How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) Activities246 cited

2013Does retailer CSR enhance behavioral loyalty? A case for benefit segmentation224 cited

2010Market Orientation, Corporate Social Responsibility, and Business Performance209 cited