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A Stage Model of International Brand Development: The perspectives of manufacturers from two newly industrialized economies—South Korea and Taiwan
16 references·7 citing·36 second hop
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this work references cited by second hop

References

  • 1977The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments10,872 cited
  • 1988The Long Interview5,219 cited
  • 1975THE INTERNATIONALIZATION OF THE FIRM ? FOUR SWEDISH CASES3,667 cited
  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 2004Reliability and Validity in Qualitative Research2,184 cited
  • 2002The Five Stages of Small Business Growth1,451 cited
  • 1988The Multinational Corporation's Degree of Control over Foreign Subsidiaries: An Empirical Test of a Transaction Cost Explanation1,279 cited
  • 1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1,041 cited
  • 2000Determinants of Sports Sponsorship Response1,015 cited
  • 1996The Export Development Process: An Integrative Review of Empirical Models998 cited
  • 1989Standardization of International Marketing Strategy: Some Research Hypotheses949 cited
  • 1992Global Strategy and Multinationals' Entry Mode Choice878 cited
  • 1987Five stages of growth in small business816 cited
  • 1998An International Review of Sponsorship Research710 cited
  • 2001Explaining the National Cultural Distance Paradox585 cited

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  • 1986THE MYTH OF GLOBALIZATION520 cited
  • Cited by

    • 2012Constraints to Building and Deploying Marketing Capabilities by Emerging Market Firms in Advanced Markets57 cited
    • 2011Internationalization Opportunities and Challenges for Small and Medium-Sized Enterprises from Developing Countries53 cited
    • 2021Developing brand identities for international new ventures under uncertainty: Decision-making logics and psychic distance42 cited
    • 2021The double-edged sword effect of adaptation strategy on performance: The mediation of legitimacy and synergy42 cited
    • 2013An empirical investigation of six levels of enterprise resource planning integration22 cited
    • 2010Optimal policy for a mixed production system with multiple OEM and OBM products18 cited
    • 2016When is brand orientation a useful strategic posture?14 cited