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Integrative Research in Marketing and Operations Management · Study

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ArticleIntegrative Research in Marketing and Operations Management

Uday S. Karmarkar1996

Article1996

Integrative Research in Marketing and Operations Management

Uday S. Karmarkar

148 citations·0/0 files stored·Journal of Marketing Research

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Business and Management Studies Marketing and Advertising Strategies Management and Optimization Techniques

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References

1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1992The balanced scorecard : measures that drive performance 1974Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition 1966A New Approach to Consumer Theory 1976A New Approach to Consumer Theory 2018PRODUCT DESIGN AND DEVELOPMENT 1978Monopoly and product quality

Cited by

2000Vendor Selection Using Principal Component Analysis 2000When Do Customer Contact Employees Satisfy Customers?2006Process innovativeness in technology services organizations: Roles of differentiation strategy, operational autonomy and risk‐taking propensity 2005Dynamics of competing with quality- and advertising-based goodwill 2013The impacts of marketing and operations capabilities on financial performance in the UK retail sector: A resource-based perspective

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Details

Year1996

Typearticle

Published1996-05-01

VenueJournal of Marketing Research

ISSN-L0022-2437

Languageen

Citations148

Files0 public / 0

ShelfBusiness and Management Studies

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doi10.1177/002224379603300201

openalex_workW2156338191

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2010

A review of marketing–operations interface models: From co-existence to coordination and collaboration

2013Examining sustainability performance in the supply chain: The case of the Greek dairy sector

2007L ean distribution: concepts, contributions, conflicts