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Integrative Research in Marketing and Operations Management

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References

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1979Where does the customer fit in a service operation?834 cited
1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
1968The Service Economy

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652 cited

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2008Understanding trade-offs in the supplier selection process: The role of flexibility, delivery, and value-added services/support98 cited
1999Configuring Service Operations in Accordance with Customer Needs and Preferences83 cited
2008Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research83 cited