Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value

16 references·16 citing·43 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1999Well-being : the foundations of hedonic psychology7,445 cited
1983Advances in Consumer Research2,879 cited
1992Advances in Consumer Research2,863 cited
1965The Impact of Television Advertising: Learning Without Involvement1,545 cited
1964Adaptation-level theory : an experimental and systematic approach to behavior1,232 cited
1978Current issues and research in advertising940 cited
1998Forecasting new product penetration with flexible substitution patterns852 cited
2000A Meta-Analysis of Variance Accounted for and Factor Loadings in Exploratory Factor Analysis615 cited
1977An Analysis of Information Content in Television Advertising588 cited
1991Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time564 cited
1992Emotion and social judgments562 cited
1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
1984Perspectives on Information Overload499 cited
2002Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory452 cited
1992Experiences extended across time: Evaluation of moments and episodes

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

371 cited

1997Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments262 cited

Cited by

2011Emotion-Induced Engagement in Internet Video Advertisements436 cited
2018Unstructured data in marketing301 cited
2008Eye-Tracking Data: New Insights on Response Order Effects and Other Cognitive Shortcuts in Survey Responding205 cited
2015Strategies and motives for resistance to persuasion: an integrative framework200 cited
2018Video Content Marketing: The Making of Clips142 cited
2014Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions117 cited
2014Why, When, and How Much to Entertain Consumers in Advertisements? A Web-Based Facial Tracking Field Study114 cited
2008How the Digital Video Recorder (DVR) Changes Traditional Television Advertising103 cited
2008Breaking Through Fast-Forwarding: Brand Information and Visual Attention88 cited
2016Neural responses to functional and experiential ad appeals: Explaining ad effectiveness82 cited
2020A dual‐process model of how incorporating audio‐visual sensory cues in video advertising promotes active attention78 cited
2013Correcting Audience Externalities in Television Advertising76 cited
2010The Residual Impact of Avoided Television Advertising70 cited
2011The Role for Signaling Theory and Receiver Psychology in Marketing70 cited
2005Organizational motivation, opportunity and ability to measure marketing performance62 cited
2016Advertising Content and Television Advertising Avoidance56 cited