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Practice Prize Paper—Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways

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References

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1978Testing the Accuracy, Usefulness, and Significance of Probabilistic Choice Models: An Information-Theoretic Approach277 cited
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1998Customer Heterogeneity in Service Management58 cited
2009Should You Launch a Fighter Brand25 cited

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2016Evolution of the intellectual structure of research on pricing strategy of low cost carriers13 cited

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