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Brand Placement in Movies: The Effect of Film Genre on Viewer Recognition

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Cited by

2016Promoting Brands through Product Placement in Successful and Unsuccessful Films in Emerging Markets30 cited
2018The influence of audience characteristics on the effectiveness of brand placement memory23 cited
2017Product placement practices in prime-time television programmes in Hong Kong19 cited
2020Binge-watching (Netflix) product placement: A content analysis on different product placements in Netflix originals vs. non-Netflix originals, and drama vs. comedy shows17 cited
2015External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand13 cited
2016An Exploratory Content Analysis of Product Placement in Top Grossing Films13 cited
2019The interaction effect of placement characteristics and emotional experiences on consumers’ brand recognition10 cited