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Employees as internal audience: how advertising affects employees’ customer focus
16 references·16 citing·32 second hopsampled
Employees as internal audience: how advertising affects employees’ customer focus (2009)Employees as internal audience: how adver…Advances in Consumer Research (2025)Advances in Consumer ResearchA Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…The Social Identity Theory of Intergroup Behavior (2004)The Social Identity Theory of…The Psychology of Attitudes (1997)The Psychology of AttitudesThe Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Organizational Images and Member Identification (1994)Organizational Images and Mem…The Motivational Effects of Charismatic Leadership: A Self-Concept Based Theory (1993)The Motivational Effects of C…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Market Orientation: Antecedents and Consequences (1993)Market Orientation: Anteceden…Social Identity Theory and the Organization (1989)Social Identity Theory and th…The Psychology of Self-Affirmation: Sustaining the Integrity of the Self (1988)The Psychology of Self-Affirm…Research in Organizational Behavior. 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(1976)Basking in reflected glory: T…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Internal Marketing: A Systematic Review (2021)Internal Marketing: A Systema…Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior (2020)Toward a theory of spirals: t…Organizational pride as an antecedent of employee creativity in the petrochemical industry (2020)Organizational pride as an an…Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions (2020)Internal brand management in …Co-creating consistent brand identity with employees in the hotel industry (2020)Co-creating consistent brand …Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model (2018)Strengthening internal brand …Employees as a second audience: the effect of external communication on internal brand management outcomes (2018)Employees as a second audienc…When Sales Managers and Salespeople Disagree in the Appreciation for Their Firm: The Phenomenon of Organizational Identification Tension (2015)When Sales Managers and Sales…I think they think we are good citizens: Meta-perceptions as antecedents of employees' reactions to corporate social responsibility (2015)I think they think we are goo…How to Measure Persuasion Knowledge (2015)How to Measure Persuasion Kno…Trust, authentic pride, and moral reasoning: a unified framework of relational governance and emotional self‐regulation (2014)Trust, authentic pride, and m…Distributing through multiple channels in industrial wholesaling: how many and how much? 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(1956)Emotional Labor in Service Roles: The Influence of Identity (1993)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)On the meaning of work: A theoretical integration and review (2010)The Presentation of Self in Everyday Life (2023)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)The case for motivated reasoning. (1990)Managing Legitimacy: Strategic and Institutional Approaches (1995)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Implicit social cognition: Attitudes, self-esteem, and stereotypes. (1995)International Norm Dynamics and Political Change (1998)Role congruity theory of prejudice toward female leaders. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 2004The Social Identity Theory of Intergroup Behavior13,460 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1986Research in Organizational Behavior.10,897 cited
  • 1986Psychology of intergroup relations10,626 cited
  • 1989Social Identity Theory and the Organization7,973 cited
  • 1997The Psychology of Attitudes7,143 cited
  • 1993Market Orientation: Antecedents and Consequences7,032 cited
  • 1994Organizational Images and Member Identification4,912 cited
  • 1993Market Orientation: Antecedents and Consequences4,340 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 1988The Psychology of Self-Affirmation: Sustaining the Integrity of the Self3,696 cited
  • 1993The Motivational Effects of Charismatic Leadership: A Self-Concept Based Theory3,638 cited
  • 1976Basking in reflected glory: Three (football) field studies.

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Cited by

  • 2015How to Measure Persuasion Knowledge209 cited
  • 2013It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success94 cited
  • 2018Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model72 cited
  • 2021Internal Marketing: A Systematic Review62 cited
  • 2015I think they think we are good citizens: Meta-perceptions as antecedents of employees' reactions to corporate social responsibility58 cited
  • 2010The Impact of Mission Fulfillment on the Internal Audience: Psychological Job Outcomes in a Services Setting57 cited
  • 2018Employees as a second audience: the effect of external communication on internal brand management outcomes55 cited
  • 2014Distributing through multiple channels in industrial wholesaling: how many and how much?48 cited
  • 2020Toward a theory of spirals: the dynamic relationship between organizational pride and customer-oriented behavior48 cited
  • 2020Organizational pride as an antecedent of employee creativity in the petrochemical industry45 cited
  • 2020Co-creating consistent brand identity with employees in the hotel industry42 cited
  • 2015When Sales Managers and Salespeople Disagree in the Appreciation for Their Firm: The Phenomenon of Organizational Identification Tension39 cited
  • 2013Brand mascots as organisational totems38 cited
  • 2014Trust, authentic pride, and moral reasoning: a unified framework of relational governance and emotional self‐regulation35 cited
  • 2014Consumer advertising as a signal of employer attractiveness35 cited
  • 2020Internal brand management in the public sector: the effects of internal communication, organizational practices, and PSM on employees’ brand perceptions33 cited