References

• 2025Advances in Consumer Research13,264 cited
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• 1986Communication and Persuasion5,214 cited
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• 2014The Influence of Attitudes on Behavior1,918 cited
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• 1995Attitudes and the Prediction of Behavior: A Meta-Analysis of the Empirical Literature1,612 cited
• 1990An Investigation into the “Match-up” Hypothesis in Celebrity Advertising: When Beauty May Be Only Skin Deep1,309 cited
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• 1994Congruence between spokesperson and product type: A matchup hypothesis perspective752 cited
• 1989Processing deficits and the mediation of positive affect in persuasion.702 cited
• 1986Consumer Response to Television Commercials: The Impact of Involvement and Background Music on Brand Attitude Formation627 cited
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• 2000A coherence effect in multimedia learning: The case for minimizing irrelevant sounds in the design of multimedia instructional messages.