References

• 1961The Economics of Information5,253 cited
• 1974Advertising as Information3,430 cited
• 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers2,478 cited
• 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
• 1980Pricing: Making Profitable Decisions1,780 cited
• 1998The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions1,299 cited
• 1998The Roles of Price, Performance, and Expectations in Determining Satisfaction in Service Exchanges1,110 cited
• 1973Buyers' Subjective Perceptions of Price731 cited
• 1999When and How Is the Internet Likely to Decrease Price Competition?542 cited
• 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
• 1973Buyers’ Subjective Perceptions of Price455 cited
• 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
• 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited
• 1981Consumer Perceptions of Comparative Price Advertisements341 cited
• 2000Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels