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- 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
- 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
- 1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
- 2003Trust and TAM in Online Shopping: An Integrated Model18,618 cited
- 2001Consumer perceived value: The development of a multiple item scale6,635 cited
- 2000Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments6,398 cited
- 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
- 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model5,710 cited
- 2006Consumer Trust in an Internet Store: A Cross-Cultural Validation1,876 cited
- 2005The role played by perceived usability, satisfaction and consumer trust on website loyalty1,684 cited
- 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments1,629 cited
- 1999Consumer Value: A Framework for Analysis and Research1,527 cited
- 2012Enhance green purchase intentions1,365 cited
- 2002Customer perceived value: a substitute for satisfaction in business markets?1,268 cited
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