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Coupons and private labels: A cross‐category analysis of grocery products

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Cited by

2020Private label management: A literature review47 cited
2004Strategic Effects of Private Labels and Horizontal Integration45 cited
2009Alternative panel models to evaluate the store brand market share43 cited
2017Antecedents and consequences of private brand purchase40 cited
2005The different faces of coupon elasticity38 cited
2012Abstracting Empirical Generalizations from Private Label Brand Research33 cited

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2010The effect of individualism on private brand perception: a cross‐cultural investigation29 cited

2019Private label shoppers between fast fashion trends and status symbolism – A customer characteristics investigation26 cited

2009Consumer Behaviour towards Own Label: monitoring the Greek experience25 cited

2016Four decades of coupon research in pricing: Evolution, development, and practice25 cited

2023Triggering brand switching in online stores: The effectiveness of recommendations for private labels versus national brands25 cited

2020Autonomic emotional responses to food: Private label brands versus National Brands18 cited

2015Consumer uncertainty and price discrimination through online coupons: An empirical study of restaurants in Shanghai15 cited

2016Will they return? Getting private label consumers to come back: Price, promotion, and new product effects15 cited

2015The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels14 cited

1999Prices and Coupons for Breakfast Cereals12 cited