References

• 2025Advances in Consumer Research13,486 cited
• 1983Advances in Consumer Research2,944 cited
• 1981Human Inference: Strategies and Shortcomings of Social Judgment.2,632 cited
• 1979A Bio‐Informational Theory of Emotional Imagery1,751 cited
• 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
• 1987The Role of Imagery in Information Processing: Review and Extensions1,279 cited
• 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
• 1983The Information Processing of Pictures in Print Advertisements584 cited
• 1986The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude Toward the Advertisement526 cited
• 1991Picture-Based Persuasion Processes and the Moderating Role of Involvement413 cited
• 1997Consumer Eye Movement Patterns on Yellow Pages Advertising386 cited
• 1991An Imagery-Processing View of the Role of Pictures in Print Advertisements297 cited
• 1997Effects of Print Ad Pictures and Copy Containing Instructions to Imagine on Mental Imagery That Mediates Attitudes289 cited
• 1977