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Forecasting new product trial in a controlled test market environment
16 references·6 citing·37 second hop
Forecasting new product trial in a controlled test market environment (2003)Forecasting new product trial in a contro…New-Product Diffusion Models (2003)New-Product Diffusion ModelsHow T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)How T.V. 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References

  • 1984A Method for Minimizing the Impact of Distributional Assumptions in Econometric Models for Duration Data2,790 cited
  • 1992Error measures for generalizing about forecasting methods: Empirical comparisons1,400 cited
  • 1988Unemployment Insurance And Unemployment Spells1,270 cited
  • 1985Heterogeneity's Ruses: Some Surprising Effects of Selection on Population Dynamics895 cited
  • 1994Why the Bass Model Fits without Decision Variables841 cited
  • 1984Econometric duration analysis618 cited
  • 1995How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments452 cited
  • 1976Early Prediction of Market Success for New Grocery Products428 cited
  • 2003New-Product Diffusion Models387 cited
  • 1959The Pattern of Consumer Purchases349 cited
  • 1993Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models299 cited
  • 1960Early Prediction of Market Success for New Grocery Products286 cited
  • 1936Unemployment Insurance and Unemployment273 cited
  • 1991Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach270 cited
  • 1992The evaluation of extrapolative forecasting methods

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265 cited
  • 1971Stochastic Models of Buying Behavior.233 cited
  • Cited by

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    • 2005A Prelaunch Diffusion Model for Evaluating Market Defense Strategies36 cited
    • 2005The value of simple models in new product forecasting and customer‐base analysis35 cited
    • 2017Exploring the incidence and antecedents of buying an FMCG brand and UPC for the first time15 cited
    • 2021Modeling Customer Lifetime Value, Retention, and Churn10 cited