Champagne′s Sparkling Success

Abstract

Examination of the process of champagne is explored. Its distinctive competences – le terroir, méthode champenoise, appellation d′origine – and its sustainable competitive advantages – supreme product quality and brand‐name – are discussed. Its marketing success is an example to marketers of other wine products – clear positioning, quality, signalling and brand defence – simple, yet very poignant.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 10 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.