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Champagne′s Sparkling Success

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References

1989The Effect of Price, Brand Name, and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review1,638 cited
1984Strategic Market Management1,275 cited
1981Positioning: The Battle for Your Mind1,069 cited
1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond796 cited
1984An Examination of Consumer Decision Making for a Common Repeat Purchase Product776 cited
1985Do Higher Prices Signal Higher Quality?488 cited

Cited by

1998Market orientation and business performance: some evidence from Hong Kong162 cited
2001Antecedents and consequences of market orientation in public organisations150 cited
2007Assessing the use of Geographical Indications for the New England wine region in NSW4 cited
2007Geographical Indication for New England Wines in NSW3 cited
2019O desenvolvimento das Associações detentoras de Marcas Compartilhadas no setor vitivinicultor brasileiro0 cited

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