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Planned or Impulse Purchases? How to Create Effective Infomercials

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1993

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Toward a better understanding of the role of advertising message involvement in ad processing

96 cited

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2017How Chipotle used unbranded content to increase purchase intention by changing beliefs about ethical consumption9 cited
2009Purchasing vacation packages through shop-at-home television programs: An analysis of consumers' consumption motives9 cited
2024Impulse Buying in E-Commerce: A Comprehensive Literature Review and Research Prospects7 cited
2015A Comprehensive Review Of Impulse Purchase Process And Various Factors Affecting It7 cited
2016You are charging your friend a fee? The influence of brand relationship norms on consumer judgments6 cited
2010Experiential Learning with Direct Response TV Advertising5 cited
2019Discussion on the Mechanism of Irrational Online Shopping Behavior—Based on the Perspective of Mental Accounting Theory3 cited